Drop the Dead Donkey is a situation comedy that aired on Channel 4 in the United Kingdom between 1998 and 1990. It's put in the offices of"GlobeLink News", a fictional TV news business. Recorded near transmission, it made use of information events that were contemporary to provide the programme a much greater feeling of realism. Andy Hamilton and Guy Jenkin created it. The series had an ensemble cast, which makes celebrities of Haydn Gwynne, Stephen Tompkinson and Neil Pearson. The series began with GlobeLink's acquisition by press mogul Sir Roysten Merchant, an allusion to Robert Maxwell or even Rupert Murdoch. Truly, Andy Hamilton and Guy Jenkin note in their DVDs that it had been blessed for their libel attorneys that the two men shared the same initials. The series is largely predicated on the on-going battle between the staff of GlobeLink, headed by editor George Dent, since they make an effort to keep the company like a significant news organisation, also Sir Roysten's right-hand person Gus Hedges, looking to get the show more sensationalist and suppress stories which may harm Sir Roysten's business empire. The show was given the Best Comedy Award at the 1994 BAFTA Awards. The show won Best New Television Comedy in 1990, Most Useful Channel 4 Comedy at 1991, and Most Useful Channel 4 Sitcom at 1994.